Your Privacy Matters — How 7u74 Collects, Uses, and Safeguards Your Personal Information

1 Who We Are

7u74 is an online betting and casino platform operating at https://7u74.io, serving players primarily across Bangladesh, including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. In this Privacy Policy, references to "7u74", "we", "us", or "our" refer to the operator of the platform.

7u74 acts as the data controller for the personal information collected through the platform. As data controller, we determine the purposes and means of processing your personal data and bear full responsibility for its lawful and secure handling.

If you have any questions about how your data is handled or wish to exercise any of the rights described in this policy, you may contact our dedicated privacy team at [email protected]. We aim to respond to all privacy-related enquiries within five business days.

2 Scope of This Policy

This Privacy Policy applies to all personal data collected, processed, stored, or transmitted by 7u74 in connection with your use of the platform, including:

• Visiting any page on the 7u74 website at https://7u74.io, whether or not you are a registered account holder.
• Registering an account, completing identity verification, or providing personal information via any form on the platform.
• Depositing or withdrawing funds through any payment method, including bKash, Nagad, Rocket, Upay, or any supported bank transfer method.
• Placing bets, playing casino games, participating in promotions, or engaging with any interactive feature on the platform.
• Contacting our customer support team by email or any other channel provided.
• Receiving marketing communications if you have opted in to receive them.

This policy does not govern the data practices of third-party websites that may be linked from the platform, or the data practices of game content providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi, which operate under their own separate privacy policies.

3 Data We Collect

3.1 Identity and Contact Information

When you register an account on 7u74, we collect your full legal name, date of birth, residential address, email address, and mobile phone number. This information is required to create your account, verify your identity, and establish a communication channel for account-related notifications.

3.2 Identity Verification Documents

As part of our Know Your Customer (KYC) process, we may collect copies of government-issued identity documents including your National Identity Card (NID), passport, or driving licence, as well as proof-of-address documents such as utility bills, bank statements, or mobile financial services statements from providers such as bKash, Nagad, or Rocket. These documents are used solely for verification purposes.

3.3 Financial and Transaction Data

We record all financial transactions associated with your account, including deposit amounts, withdrawal requests, transaction timestamps, and the payment method references used. We do not store full payment account credentials such as complete bank account numbers or full mobile wallet PINs. Transaction references (such as bKash transaction IDs) are retained for reconciliation and fraud prevention purposes.

3.4 Technical and Device Data

When you access the 7u74 platform, our servers automatically collect certain technical information including your IP address, the type and version of your web browser, your device operating system, screen resolution, referral URL, and the timestamps of your visits. This data is used to maintain platform security, detect unusual access patterns, and optimise the platform's performance across different devices.

3.5 Gameplay and Betting Activity

We maintain detailed records of your betting and gaming activity on the platform, including the games you have played, bet amounts and outcomes, session durations, and your use of responsible gaming tools. This data is used to settle bets accurately, generate account statements, monitor for responsible gaming concerns, and comply with our record-keeping obligations.

3.6 Communication Records

If you contact our support team via email or any other channel, we retain records of that correspondence, including the content of your messages and our responses. These records are used to track issue resolution, improve our service quality, and maintain a record of any commitments made by either party.

4 How We Collect Your Data

7u74 collects personal data through the following means:

• Direct provision: Information you provide directly when completing the registration form, submitting KYC documents, making a deposit or withdrawal request, or contacting customer support.
• Automated collection: Technical and usage data collected automatically through server logs, session tracking, and cookies when you access and navigate the platform.
• Payment processors: Transaction confirmation data received from mobile financial service providers (bKash, Nagad, Rocket, Upay) and banking institutions when you make a deposit or withdrawal.
• Identity verification partners: Where we use third-party services to assist with document verification, those services may return a verification status or score to us, though the underlying document is handled in accordance with strict data processing agreements.
• Game providers: Aggregated game session data passed to us by licensed game content providers for settlement and dispute resolution purposes.

5 How We Use Your Data

7u74 uses the personal data we collect for the following purposes:

• Account management: Creating and maintaining your account, processing login requests, and enabling you to access all platform features.
• Identity verification: Confirming your identity and age (21+) as required before account activation and before processing withdrawals above defined thresholds.
• Payment processing: Executing deposit and withdrawal transactions through your chosen payment method and maintaining accurate financial records for your account.
• Fraud prevention and security: Monitoring account activity to detect and prevent unauthorised access, fraudulent transactions, money laundering, and bonus abuse.
• Responsible gaming: Monitoring gameplay patterns to identify potentially problematic behaviour and, where appropriate, proactively reaching out to players or applying responsible gaming tools.
• Customer support: Responding to your enquiries, resolving disputes, and providing technical assistance.
• Platform improvement: Analysing aggregated usage data to understand how players interact with the platform and prioritise development improvements.
• Legal and regulatory compliance: Meeting our obligations under applicable laws, including record-keeping, responding to lawful requests from authorities, and cooperating with investigations.
• Marketing communications: Where you have explicitly opted in, sending you promotional offers, bonus notifications, and platform news. You may opt out of marketing communications at any time.

6 Legal Basis for Processing

7u74 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil the contract between you and 7u74, including account creation, payment processing, bet settlement, and customer support.
• Legal obligation: Processing required to comply with applicable legal obligations, including KYC/AML requirements, identity verification, and responding to lawful authority requests.
• Legitimate interests: Processing carried out to protect the security and integrity of the platform, prevent fraud, conduct analytics for platform improvement, and monitor for responsible gaming concerns — provided those interests are not overridden by your rights and freedoms.
• Consent: Processing for marketing communications and non-essential cookies, where you have given explicit, freely given, informed, and unambiguous consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7 Sharing Your Data

7u74 does not sell, rent, or trade your personal data to third parties. We share your data only in the following limited circumstances:

7.1 Service Providers

We engage carefully selected third-party service providers who assist us in operating the platform, including identity verification services, payment processing infrastructure, fraud detection tools, and cloud hosting providers. All service providers are bound by data processing agreements that prohibit them from using your data for any purpose beyond the specific service they provide to 7u74.

7.2 Game Content Providers

Certain technical data — such as session identifiers and game round outcomes — is exchanged with licensed game providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi to facilitate game delivery and dispute resolution. These providers operate under their own data protection obligations.

7.3 Payment Partners

When you make a deposit or withdrawal, the necessary transaction details are shared with the relevant payment provider (bKash, Nagad, Rocket, Upay, or the relevant banking institution) to execute the transaction. These providers process your financial data under their own privacy frameworks.

7.4 Legal and Regulatory Authorities

We may disclose your personal data to law enforcement agencies, regulatory bodies, or other competent authorities when required to do so by applicable law, or when we reasonably believe disclosure is necessary to protect the safety, rights, or property of 7u74, our players, or the public. We will notify you of any such disclosure where we are legally permitted to do so.

7.5 Business Transfers

In the event of a merger, acquisition, or sale of the platform or its assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy implications prior to your data being subject to a different privacy policy.

8 Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits and recall certain information about your preferences or session state.

8.2 Cookies Used by 7u74

7u74 uses the following categories of cookies:

• Strictly necessary cookies: Essential for the platform to function. These include session authentication tokens, security tokens, and cookies that remember your login state. These cannot be disabled without impairing core platform functionality.
• Functional cookies: Remember your preferences such as language, display settings, and responsible gaming tool configurations to provide a more personalised experience.
• Analytics cookies: Collect anonymised data about how players navigate the platform — which pages are visited most frequently, where sessions end, and how different features are used. This data is used solely to improve the platform.
• Marketing cookies: Used only where you have explicitly consented to receive personalised marketing communications. These track which promotions you have seen and responded to, allowing us to avoid sending duplicate offers.

8.3 Managing Cookies

You may manage your cookie preferences through your browser settings, which allow you to block or delete cookies. Please note that blocking strictly necessary cookies will prevent you from logging in and using the platform. Blocking functional or analytics cookies will not affect your ability to play but may result in a less personalised experience.

9 Data Retention

7u74 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account and identity data: Retained for the duration of your active account, plus a minimum of five years following account closure, to comply with anti-money-laundering record-keeping requirements.
• Financial transaction records: Retained for a minimum of five years from the date of the transaction in accordance with financial record-keeping obligations.
• KYC verification documents: Retained for the period required by applicable law from the date of verification, typically five years from the date of account closure.
• Customer support correspondence: Retained for three years from the date of the interaction, unless the correspondence relates to an ongoing dispute or legal matter, in which case it is retained until final resolution plus the applicable limitation period.
• Technical and usage logs: Retained for up to twelve months for security monitoring and fraud detection purposes, after which they are anonymised or deleted.
• Marketing consent records: Retained for the duration of your opt-in status, plus three years from the date you withdraw consent, as evidence of the consent history.

When data reaches the end of its retention period, it is securely deleted using industry-standard data destruction methods, or anonymised such that it can no longer be linked to you as an individual.

10 Data Security

7u74 employs a layered security approach to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• SSL/TLS encryption: All data transmitted between your device and the 7u74 platform is encrypted using SSL/TLS protocols, ensuring that information exchanged during login, deposits, withdrawals, and form submissions cannot be intercepted in transit.
• AES-256 data storage encryption: Sensitive personal data stored on our servers is encrypted using AES-256, a military-grade encryption standard.
• Access controls: Access to personal data within 7u74's systems is strictly limited to authorised personnel who require it to perform specific job functions. All access is logged and reviewed regularly.
• Two-factor authentication: Account access on the platform supports two-factor authentication to provide an additional layer of protection for your account.
• Regular security audits: We conduct periodic security assessments including penetration testing and vulnerability scanning to identify and remediate potential weaknesses.
• Incident response: In the event of a data security incident that affects your personal information, 7u74 will notify affected users promptly and take immediate steps to contain and investigate the incident.

While we take all reasonable and practicable steps to protect your data, no system is entirely immune to risk. You are encouraged to use a strong, unique password for your 7u74 account and to enable two-factor authentication where available.

11 Your Rights Over Your Data

As a player on the 7u74 platform, you hold the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected]. We will acknowledge your request within two business days and aim to fulfil it within thirty calendar days.

• Right of access: You have the right to request a copy of the personal data 7u74 holds about you, along with information about how it is being used.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You may also update certain information (such as your contact details) directly through your account settings.
• Right to erasure: In certain circumstances, you have the right to request that 7u74 delete your personal data. This right is subject to limitations where we are required by law to retain certain records (for example, KYC and transaction records for anti-money-laundering purposes).
• Right to restriction of processing: You may request that we restrict the processing of your personal data in specific circumstances, for example while a dispute about accuracy is being resolved.
• Right to data portability: Where processing is based on your consent or on contractual necessity, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing carried out on the basis of legitimate interests, including for direct marketing purposes. Where you object to marketing, we will cease processing your data for that purpose immediately.
• Right to withdraw consent: Where processing is based on your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

12 Marketing Communications

7u74 sends promotional emails and SMS messages only to players who have explicitly opted in to receive them. You may opt in during the registration process or at any subsequent point through your account notification settings.

Marketing communications from 7u74 may include information about welcome bonuses, reload promotions, tournament announcements, cricket betting specials (including BPL, T20 World Cup, and IPL markets), seasonal campaigns, and platform updates.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link included at the bottom of every marketing email.
• Updating your notification preferences in your account settings.
• Contacting our support team at [email protected] and requesting removal from our marketing list.

Opting out of marketing communications does not affect the delivery of transactional communications — such as deposit confirmations, withdrawal notifications, account verification requests, and security alerts — which are sent as a necessary part of operating your account.

13 Children and Minors

The 7u74 platform is strictly for players who are 21 years of age or older. We do not knowingly collect personal data from any individual under the age of 21. If we become aware that personal data has been collected from a person under 21, we will immediately suspend the associated account, delete the relevant data (subject to any legal retention requirements), and take appropriate steps to prevent future access.

If you are a parent or guardian and believe that a minor in your care has registered an account on 7u74 or has provided us with personal information, please contact us immediately at [email protected] so that we can take prompt action.

We strongly encourage parents and guardians to use device-level parental controls and to monitor their household's internet activity to prevent minors from accessing gambling platforms.

14 Third-Party Services and Links

The 7u74 platform may display game content delivered by third-party providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. While these providers deliver game content within the 7u74 environment, they operate under their own independent privacy policies and data protection frameworks. 7u74 is not responsible for the data practices of these providers beyond the scope of the data processing agreements we hold with them.

7u74 does not include links to external third-party websites on its platform. However, if you independently navigate to any external website after using the 7u74 platform, that website's own privacy policy will govern the collection and use of your data, and 7u74 bears no responsibility for those practices.

Our payment partners — including bKash, Nagad, Rocket, and Upay — are independent data controllers in respect of the payment transaction data they handle. We recommend reviewing their respective privacy policies to understand how they process your financial information when you use their services to deposit or withdraw funds on 7u74.

15 Updates to This Privacy Policy

7u74 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or operational requirements. When we make material changes to this policy, we will:

• Post the updated policy on this page with a revised effective date clearly displayed at the top of the document.
• Send a notification email to all registered account holders at the email address associated with their account, summarising the key changes and the date on which they take effect.
• Where a change materially affects how we use your personal data in ways that require your consent, we will seek your explicit consent before the new processing begins.

We encourage you to review this Privacy Policy periodically to stay informed about how 7u74 protects your information. Your continued use of the platform after the effective date of an updated policy constitutes your acknowledgement of the changes. If you disagree with any updated terms, you should cease using the platform and contact [email protected] to discuss your options, including account closure.

16 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u74 handles your personal data, our dedicated privacy team is available to assist you. Please reach out using the contact details below:

• Email: [email protected] (plain text — not a clickable link)
• Response time: We aim to acknowledge all privacy-related enquiries within two business days (Bangladesh Standard Time, UTC+6) and to provide a full response within thirty calendar days.
• Subject line: To help us route your enquiry to the correct team, please use the subject line "Privacy Request — [Your Account Username]" when emailing us about a data rights matter.

For general customer support, game-related queries, deposit or withdrawal assistance, or responsible gaming support, the same address — [email protected] — is your point of contact. Our support team operates seven days a week and will direct your enquiry to the appropriate department.